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Job Description
User Research & Insights
· Conduct user interviews, surveys, and observational studies.
· Create personas, empathy maps, and journey maps using real-world feedback.
· Analyse behavioural data, heatmaps, and funnels to understand user pain points in UI/UX Design
· Develop wireframes, prototypes, and high-fidelity visual mock-ups.
· Design consistent and inclusive interfaces that are accessible and on-brand.
· Work closely with developers to ensure pixel-perfect implementation of designs Usability Testing & Continuous Iteration
· Plan and conduct usability testing with users.
· Synthesise findings to identify usability issues and CX bottlenecks
· Implement design iterations based on test outcomes and CRM feedback.
Customer Experience & CRM Feedback Integration
· Translate customer feedback and CRM case data into actionable design improvements.
· Liaise with the Customer Service and CRM teams to identify recurring issues, feature requests, and areas of friction.
· Own the customer journey end-to-end and advocate for experience consistency across all digital touchpoints.
· Act as a CX voice within Digital Services, ensuring customer insights inform roadmaps and design updates.
Cross-Functional Collaboration
· Collaborate with product managers, developers, marketers, and customer support teams.
· Ensure that user journeys are consistent and coherent, regardless of the channel (app, web, chatbot or kiosk).
· Contribute to and maintain a unified design system aligned with Parkin’s brand identity.
Data-Driven Optimization & Accessibility
· Leverage A/B testing, session replays, and analytics to optimize UX/CX.
· Ensure digital services meet accessibility standards (WCAG 2.1).
· Champion inclusive design principles and test for usability across demographics and ability groups
Skills Description
· Digital transformation and innovation management
· Research and analytical skills for emerging technologies
· Business requirements analysis and solution design
· Stakeholder coordination and cross-functional collaboration
· Problem-solving andcontinuous improvement
Job Details
Job Title
Senior Specialist - CX/UX Design
Job Country
United Arab Emirates
Job City
Dubai
Job Role
Information Technology
Employment Type
Full Time Employee
Preferred Candidate
Career Level
Mid Career
Residence Location
United Arab Emirates
